This fall, it began offering paying subscribers in the UK and Australia free audiobook access for 15 hours each month. It spent more than $1 billion building its podcast world and acquiring exclusive deals to shows like The Joe Rogan Experience. So Spotify has spent the past few years looking for that standout content. But unlike Spotify, Apple and Amazon have massive streams of revenue elsewhere to fall back on. Like Spotify, Apple Music and Amazon Music are each charging $10.99 per month for premium subscriptions, and each give access to 100 million songs.